• THE STORY OF SCREECH

    The Great Exchange

    Long before any Canadian liquor board was created, the Jamaican rum that was eventually to be known as Screech was a mainstay of the traditional Newfoundland diet.

    At this time, salt fish was being shipped to the West Indies in exchange for rum. This resulted in fish becoming the national dish of Jamaicans and rum becoming the traditional drink of Newfoundlanders.

  • THE STORY OF SCREECH

    The Early Days

    Not being overly concerned with alcohol content, the early fishermen tended to drink the rum at incredibly high strength with no attempt made to temper the taste.

    When the government took control of the alcohol trade in the early 20th century, they put the rum in a sophisticated, unlabelled bottle and fortunately did not alter the rum itself.

  • THE STORY OF SCREECH

    A Hospitable Host

    This delightful product may have continued indefinitely as a nameless rum except for the influx of American servicemen to Newfoundland during World War II.

    As the story goes, the commanding officer of the first detachment was taking advantage of Newfoundland hospitality for the first time and was offered a drop of rum as an after-dinner drink.

  • THE STORY OF SCREECH

    The Screecher

    Seeing his host toss back the liquor with nary a quiver, the unsuspecting American adhered to local custom and downed the drink in one gulp.

    The look of shock on the American's face was overshadowed by his bloodcurdling howl as he managed to regain his breath. Sympathetic persons from miles around rushed to the house to assist the poor man and of course to satisfy their curiosity as to what was going on.

  • THE STORY OF SCREECH

    Tis the rum, me son

    Among the first to arrive was a garrulous old American sergeant who pounded on the door and demanded “What the cripes was that ungodly screech?”

    The taciturn Newf who had answered the door replied simply, “The screech?” ‘Tis the rum, me son.” Thus was born a legend. As word of the incident spread, more soldiers began trying this mysterious rum, adopting it as their favorite.

  • THE STORY OF SCREECH

    A Legend is born

    The liquor board immediately pounced on the name and reputation and began labeling Famous Newfoundland Screech.

    Over the years, the alcohol content of Screech has been toned down and the flavor mellowed, so that in 2003, Screech Rum won a gold medal for excellent taste at the International Rum Festival. Today, Screech Rum is an international favorite amongst all rum aficionados.